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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing 18th Edition is written by Philip Kotler Gary Armstrong and published by Pearson. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Sell, buy or rent Principles of Marketing RENTAL EDITION (18th Edition) 9780135766590 0135766591, we buy used or new for best buyback price with FREE. Learn how to create value through customer connections and engagement
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The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.įor principles of marketing courses that require a comprehensive text.